As a creative, I thrive on the big idea. I love to connect to a client's core truth and bring it to life with a compelling story that really speaks to the target audience.
Particularly when pitching to a new client, showing that you understand who they are, who their consumer is – and how to connect with them – is the key to a starting a successful partnership.
But, for any number of reasons those initial ideas sometimes need to evolve.
These pages showcase the thought process and creative pitch work for three different accounts, the successful big idea that captured the client's imagination – even if the campaign didn't make it through to production and out into the wild in its original format.
An RFP response with a breakneck deadline, we built a concept around real customer conversations.
This was somewhat ironic, because the client didn't require an in-person meeting and took the agency on as supplier for a multi-million dollar content creative account based on the PDF alone.