Wildcat Venture Partners was the fresh new initiative for leading venture capitalists, Mohr Davidow.
Having led the investment world in Silicon Valley for many years, the Wildcat branch-off was a step into the future that focussed on financing early stage technology companies – including TicketFly, before it was a $450M purchase for Pandora.
Named for the oil prospectors of the 1800's, the company lived and breathed this pioneering spirit, bringing us on board to launch their exciting new identity.
We concepted and executed their entire corporate identity, centered around a sleek, modern logo that referenced the rush of oil from the depths of the earth to an explosive burst at the surface – a neat analogy for their ability to bring vibrant new businesses to market.
We designed and built their website and collateral, art directed an onsite shoot, and got them moving with their social media streams before handing over the reigns so they could continue to publish within the parameters of the brand guidelines we created.
The key elements of those brand guidelines (left) show our approach to an identity. It's all encompassing; ensuring every element from the logo, color palette, art direction, typography and written voice is curated to uniquely suit the tone of the business and speak to its clients in an honest way, truly reflective of the founding partners and the team they've created.
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Client: Wayfarer
Project: Corporate Identity
Agency: PCH
Role: Creative Director
Date: 2023
Wayfarer Studios – now simply Wayfarer – are an independent film studio, specializing in creating movies that have a deeper social and human impact alongside their pure entertainment.
True to their values as individuals and the foundations they also run, Wayfarer craft stories to bring awareness, social change, justice and equity to the masses – and their distribution deal with Disney allows them to truly reach the masses.
With a creative ask that referenced the human spirit, origins of the universe, being the light within the lamp and the human soul, Wayfarer wanted something unique that bucked away from other studio identity trends.
And that's exactly what we created for them.
approach
Each client, and each new identity is different, but what unifies each project is the approach to sharing their individual stories. Authenticity is key, and finding the right voice is an essential starting point – once it's been found, we can bring it to life through copy writing, photography, illustration, design, digital, motion and audio. But, for a brand to truly work, it's not just about the creative that the consumers will experience, the brand itself will need to live and breath the same ideals, values and services – and this is why finding that key, authentic voice is so important.
Below, are snapshots of recent brand identities that have gone through this process. Each example is a new-to-market challenger brand, with an exciting new proposition for consumers, which is exactly the kind of work I thrive on.
